Free Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research Management Science)

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[Download Ebook.oraa] Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research Management Science)

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Book Details :
Published on: 2009-06-25
Released on:
Original language: English

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
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